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Project info
"Not a little not alot...a pinch"
"Pinch" salt portrays the combination of complexity within simplicity,kind of like the feeling within a family.The main idea behind "pinch" is to restore interest in salt packaging, and giving the customer an extraordinary experience throughout the use of this product.Also referring to the naturalism and complexity of the salt elements NaCl. About the package "Pinch" is divided to 3 basic sizes calculated by weight - fine,medium and course. About the usage The costumers tear the lid of the package and now they have exposed the chain of salt packs folded over eachother, all that is left is to tear a pack and enjoy.
Client:
Student Project
Year:
2013
Credits:
Shenkar College
Proj. Director - Ernesto Bijovsky
Designer - Evia Gerafi
![](https://static.wixstatic.com/media/5a378f_9b650996a2314f14a748ccaac977e9b5.jpg/v1/fill/w_896,h_597,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5a378f_9b650996a2314f14a748ccaac977e9b5.jpg)
![](https://static.wixstatic.com/media/5a378f_4ba06393855a414e992fe80893484927.jpg/v1/fill/w_980,h_654,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5a378f_4ba06393855a414e992fe80893484927.jpg)
![](https://static.wixstatic.com/media/5a378f_36330af837ac4c46963afe383069601d~mv2.gif/v1/fill/w_598,h_442,al_c,usm_0.66_1.00_0.01,pstr/5a378f_36330af837ac4c46963afe383069601d~mv2.gif)
you know you liked it...
do the right thing...
![](https://static.wixstatic.com/media/5a378f_b149674a26de4f46ab2cd5cbd5d1d335.jpg/v1/fill/w_600,h_400,al_c,q_80,enc_avif,quality_auto/5a378f_b149674a26de4f46ab2cd5cbd5d1d335.jpg)
![](https://static.wixstatic.com/media/5a378f_d64b7368846c424bbab5f5b7976c4710.jpg/v1/fill/w_600,h_1145,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5a378f_d64b7368846c424bbab5f5b7976c4710.jpg)
![](https://static.wixstatic.com/media/5a378f_6e3dafabb44a4631bfc8ba0044915af0.jpg/v1/fill/w_600,h_600,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5a378f_6e3dafabb44a4631bfc8ba0044915af0.jpg)
![](https://static.wixstatic.com/media/5a378f_9b650996a2314f14a748ccaac977e9b5.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5a378f_9b650996a2314f14a748ccaac977e9b5.jpg)
![](https://static.wixstatic.com/media/5a378f_6a9580ca8f5147f8a74cf5e92e4a5444.jpg/v1/fill/w_1042,h_695,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5a378f_6a9580ca8f5147f8a74cf5e92e4a5444.jpg)
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